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Project

  • Brother Corporation (Japan) — the leader on the market of printing devices
  • PR-support in Russia/SIC
  • 2006 — 2012

Tasks

  • Strategy development, company’s expansion on the Russian market
  • Information campaigns executed on behalf of the company

Result

  • The brand positioning strategy and market entry strategy was developed
  • The marketing communications strategy was developed
  • Press-office work organization
  • The continuous information flow was established: interviews, articles, expert commentaries
  • Special projects (polls, op-eds, etc)
  • The media events were organized and held on a regular basis
  • Company’s products tests by the leading IT media, etc
  • Work with feedback (SERM)
  • More than 30 publications per month
  • Total reach: 23,000,000 per year