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Project

  • Photo-project “Thanks, No Sugar”.
  • Authors: Timofey Kolesnikov and Anastasia Krivosheeva.
  • The aim is to build awareness of diabetes.
  • With support from multidisciplinary medical center “Clinical hospital on Yauza”.

Result

  • Timofey Kolesnikov, photographer, created 10 portraits of the leading Russian actors “covered with sweets”.
  • Agency’s work: project’s producing, distribution of viral videos with project’s participants, social media management, infographics for advertising and internet content, organization of the exhibition and the project’s presentation, media relations.
  • Project received wide media coverage: Snob, Tatler, Metro, SNC, Buro 24/7.
  • Total reach: more than 50 million people