- Crisis communications based on feedback on ecological instability in the region.
- 2016 — 2017
To shape the positive publicity of the company
- The company’s publicity was increased from 30% to 85% of total number of received messages
- Implementation of the crisis communications plan, including:
the press-conference with the regional and federal media was held;
the mailout to the key media: Interfax, IA Regnum, DairyNews. ru, etc;
stabilization of the information flow in the region because of the work with the regional media;
regular monitoring of publications in media;
organization of the press-breakfast with the leading business media in Moscow (Vedomosti, RBK, Interfax, etc);
organization of the press-tour to the opening of factory’s cleaning facilities.
- Total reach (1.5 year): 17,900,000 people.