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Project

  • “Umalat” is one of the leading cheese manufacturers in Russia. Company’s portfolio includes 3 federal brands: Unagrande, Pretto, Umalat.
  • Company’s products are sold to federal retailers and used in cafes and restaurants across Russia.
  • 2016 — present

Tasks

To increase the reputational capital of the company and to build brand awareness via modern channels of communication

Result

  • Media relations: more than 120 publications per month in the leading business, industry and lifestyle media.
  • Event organization for media and bloggers.
  • Publications in media: Interfax, RIA Novosti, TV MIR, NTV, VGTRK, Kommersant, Vedomosti, Expert, Izvestia, Men’s Health, SNC, Domashniy Ochag.
  • Press tours organization.
  • PR support for events.
  • Collaboration with food bloggers and bloggers with more than a million subscribers.
  • Total reach: more than 19,360,000 people.