Project

• Brother Corporation (Japan) — the leader on the market of printing devices
• PR-support in Russia/SIC
• 2006 — 2012

Tasks

• Strategy development, company’s expansion on the Russian market
• Information campaigns executed on behalf of the company

Result

• The brand positioning strategy and market entry strategy was developed
• The marketing communications strategy was developed
• Press-office work organization
• The continuous information flow was established: interviews, articles, expert commentaries
• Special projects (polls, op-eds, etc)
• The media events were organized and held on a regular basis
• Company’s products tests by the leading IT media, etc
• Work with feedback (SERM)
• More than 30 publications per month
• Total reach: 23,000,000 per year