Project
- Photo-project “Thanks, No Sugar”.
- Authors: Timofey Kolesnikov and Anastasia Krivosheeva.
- The aim is to build awareness of diabetes.
- With support from multidisciplinary medical center “Clinical hospital on Yauza”.
Result
- Timofey Kolesnikov, photographer, created 10 portraits of the leading Russian actors “covered with sweets”.
- Agency’s work: project’s producing, distribution of viral videos with project’s participants, social media management, infographics for advertising and internet content, organization of the exhibition and the project’s presentation, media relations.
- Project received wide media coverage: Snob, Tatler, Metro, SNC, Buro 24/7.
- Total reach: more than 50 million people